Dubai Shopping Festival (DSF) is one of the richest festivals in the world offering a wide range of shopping, winning and entertainment options. Whether it is purchase-based coupons, luxury cars or gold raffles, there is plenty and more to be won, writes Sue Steven
It’s celebration time again. The mega show — the combined special edition of the 11th and 12th Dubai Shopping Festival (DSF) 2006 – 2007, (the shopping extravaganza) — will run from December 20, 2006 to February 2, 2007. With a whopping budget of Dh90 million, the festival promises 45 days of fun and entertainment, bargains and sales, raffles and promotions.
Says Mohammed Al Nabouda, CEO, DSF: “With this edition of DSF, a new era is about to unfold. While we offer retrospective glimpses of the 10 previous editions combining the best of the best, the new one promises to be even bigger and better. And at the core of it all is shopping, winning and entertainment.”
Since its inception in 1996, the DSF concept has been growing each year. DSF 2005 had 3.3 million visitors registering a six per cent increase while spending crossed Dh6.67 billion registering a 15 per cent increase over the previous year.
This year DSF has already put the city on double celebration mode. Colourful lights adorn bridges and lampposts. Huge advertisements vie for attention. Raffle offers entice those who wish to try out Lady Luck. There is an air of expectancy as each day unfolds and 40 shopping malls and over 3,000 outlets get ready to welcome shoppers.
In this combo edition of DSF, watch out for enhanced promotional campaigns, valuable prizes and lots of surprises. Participate in the amazing DSF bonanzas in the automotive, electronics and retail sectors. That’s not all; keep track of the adrenaline-driven mix of entertainment events.
”DSF is expected to break previous records. Living the core theme, ‘One World. One Family. One Festival,’ DSF has 100 events supported by 27 key sponsors and $25 million up for grabs. However, the overall theme revolves around ‘A World of Festivals’ a mix of over a dozen festivals,” adds Laila Suhail, Chief Marketing Officer, DSF.
They are World Cultures Festival, Family Entertainment Festival, Art and Culture Festival, Musical Festival, Dubai Fashion Festival, the Sports Festival, Food Festival, Records Breaking Festival, Heritage Festival, Shopping Malls Festival and the Raffles and Winnings Festival.
Laila notes, “Once again we have set high standards for DSF, with a new approach and a diversified calendar of events that has several events to meet the requirements of different nationalities and age groups. We are expecting 3.6 million visitors this year. We have opened the way for a new era of organising festivals emphasising on Dubai’s leading role as a regional hub for tourism and family shopping with its state-of-the-art infrastructure facilities.”
The ranking of DSF as a world-class festival is in many ways a manifestation of the active participation of the people, a continuous success realised thanks to the unwavering support of the rulers of the country and close co-operation between the government and private sector.
Nabouda adds: “A good example is the Dubai Festival City that opened on December 14. Hats off to Al Futtaim for this totally private project that enhances the vision of Dubai. This year’s DSF will focus on ‘New Dubai’, as the festival in its new reinvented form widens its horizons and extends to magnificent venues like the Mall of the Emirates and Ibn Battuta Mall which have become shopping resorts.”
Elaborating on the opening ceremony he added that on the evening of December 20 the sky would be the stage as Dubai witnesses one of the grandest celebrations with a Night Glow spectacle. Sixty hot-air balloons will illuminate the night sky at Dubailand. “The joint opening of DSF and Dubai Balloons Festival will surely be a sight to behold especially the Opening Hour Celebration,” he said.
All activities will culminate in a dazzling display of fireworks from Global Village, the Dubai Creek and the Dubai World Trade Centre (DWTC) setting Dubai skies aglow in a scintillating interplay of light and colour.
Having experienced DSF for the past several years, one often wonders about the mammoth preparation involved in organising an event of this scale and magnitude. The DSF Organising Committee is made up of 20 different government departments. According to the organisers, preparations for the next festival start as soon as one gets over. High-level DSF delegations have been holding road shows in GCC countries and abroad inviting residents to visit Dubai and experience for themselves the new concept of DSF.
According to Yousif M. Walid, Events, Operations and Services Director, DSF, the cultural events lined up are the Bazaars of the World at Al Seef Street that will recreate the aura and magic of world-renowned traditional souqs of the Middle East. They will include Khan Al Khalili of Egypt, El Madina Souq (Syria), Samsara Souk (Sana) Samareen Souq (Yemen and Morocco) and Shah Souq (Iran) showcasing developments of Islamic culture through different periods in history with workshops on crafts, painting, carpet weaving, copper engraving and many more.
The Family Entertainment Festival includes the renowned circus Cirque du Soleil that will run from January 4 until February 18. This Montreal-based live entertainment company, is all set to perform with Quidam, an intense and imaginative journey that transforms an alienated world into a place of hope and connection. Quidam will be held in a 2,500 seat air-conditioned Grand Chapiteau (big top), which will be located on the grounds of Ibn Battuta Mall. The two-and-a-half hour show will feature world-class lighting, live music and an amazing array of costumes and special production effects.
This DSF, Dubai World Trade Centre (DWTC) will host the Carpet Oasis, one of the largest carpet markets in the region bringing together the work of artisans from different parts of the world on to a single platform. The event showcases over 150,000 exquisite hand-woven carpets along with handmade artifacts.
Additionally, the House of Talents at DWTC, Hall 4, will give gifted women a platform to showcase their skills to the public from December 24 until February 9. Exhibits will focus on handicrafts, interior design, fashion design, photography, to music, architecture, painting, jewellery design and applied arts.
The Family Entertainment Festival has much more to offer and will include fireworks, carnivals and GCC traditional celebrations. There are several festival celebrations that fall during the DSF period like Christmas, New Year, Eid Al Adha and winter break in schools. Visitors and residents will surely benefit from these.
“To add to the festive feel there will be a magnificent display of fireworks daily throughout DSF at 9pm. Another new attraction to this colourful bouquet is the Dubai Mela, a unique funfair at Zabeel Park which will be held every day from 4 to I0pm offering fun, frolic and family time,” notes Nabouda.
The Arts and Cultural Festivals encompass artistic and cultural presentations in a bid to keep alive traditional events and rekindle their popularity in contemporary times. Other attractions of this cultural fiesta would be the Sixth Arabic Poetry gathering at Al Maktoum Hall in DWTC as well as Kavi Sammelan.
Music lovers have a lot to look forward to this DSF with an exclusive Musical Festival offering traditional Oriental and Western musical treats. Layali Dubai Concerts will be held at Dubai Airport Expo West Hall. “A major attraction is the Dubai Carnivals Festival offering Dubai Carnivals at different venues in the city and Scenes of the World at the Global Village throughout DSF,” says Yousif M Walid, Events, Operations and Services Director, DSF.
Fashion aficionados can be a part of the dedicated Dubai Fashion Festival hosting creations of top international fashion houses. The Fashion Festival will host Dubai Fashion at Madinat Jumeirah’s Al Joharah Ballroom from January 8 to 12 and a very special presentation titled ‘Creations’ by up and coming regional fashion designers from January 18 to February I at BurJuman.
Then there is the Sports Festival for those who love the outdoors. It offers a host of traditional and modern sports to attract sports lovers. Events under this category are Race Zone Units, Urban Ultra on January 19 and Dubai Marathon on January 12 adjacent to DWTC.
Food Connoisseurs have no reason to complain as the DSF Food Festival offers some delectable treats to them. A unique event titled Food-e-tainment takes place from January 13 to 19 at Zabeel Park. Also apart of the Food Festival will be the third Cyber Food Festival at Dubai Internet City from noon to 3pm daily.
Since its inception, DSF has been setting records and the Records Breaking Festival this DSF is no exception. The event will take place from January 30 to February 1 at Al Safa Park inviting all those who would like to witness history in the making. These entail the largest reading gathering/marathon, longest game of Chinese Whisper, longest line of footprints, world’s largest house key, largest buffet of the world comprising 505 dishes, largest gathering of General Motors cars, biggest mattress, biggest gold coin, largest photo exhibition, and many more.
The Heritage Festival will have several cultural and heritage events showcasing glimpses of the past and chapters from the history of UAE at the Dubai Heritage and Diving Village in Shindagah. Souvenir hunters can look for some unique collectibles at the traditional souq held there.
Dubai’s magnificent shopping malls, which form an intrinsic part of the DSF, have a Shopping Malls Festival and Fringe Festival with world-class performers entertaining the crowds. The main participating malls are Mall of the Emirates, Deira City Centre, BurJuman, Mercato, Al Ghurair City, Ibn Battuta Mall, Dubai Festival City and Dubai Outlet City.
Along with shopping and entertainment, winning has always been one of the main attractions of DSF. Also featuring this time is the Raffles and Winnings Festival that hosts the mega raffle draws such as the daily Lexus Mega Raffle, the daily Grand Nissan Raffle, the Daily Gold Rush and key sponsors offers and raffles all running into millions of dirhams worth of prizes for shoppers and visitors to try their luck.
“With a grand sum of Dh25 million, the raffle will offer two luxurious ES350 and LX470 Lexus cars and Dh100,000 in cash, in addition to the sum of Dh3 million cash prizes in fortnightly raffles,” said Ibrahim Saleh, COO, DSF. There will be daily draws to announce the names of one lucky winner out of 5,600.
“This time the Daily Lexus Mega Raffle gives more chances of winning, thus taking into consideration the huge demand of the visitors and resident participants to expand the winning possibilities. DSF thrives on gratifying its loyal visitors,” he added.
Global Village
The Global Village recreated on 17.2 million square feet area in Dubailand along the Emirates Road by the Arabian Ranches has a plethora of attractions. It opened on December 13 and will run until February 9 (10am to 10pm) for 59 days.
New attractions this year are the Global Sales Office, a 3,000 capacity amphitheatre and an entrance canopy. Major events are the multicultural mock weddings, Al Kaheel Horseshow, AquaFantasia and fireworks and the RTA cabin replica.
For those who have not experienced Aqua Fantasia, this is a must see attraction more resplendent than ever complete with laser lights, dancing musical fountains and a multimedia image projection of screens of water.
Al Zarooni Group, a key sponsor of DSF, will light the night skies with the colourful fireworks during the 45-day festival.
With 40 pavilions from all over the world and an array of family attractions, the Global Village best represents the DSF popular theme of “One World. One Family. One Festival.” Over 75 kiosks bring alive the unique skills of artistes from around the world, offering an immeasurable choice of cultural artefacts. When hunger pangs bite, over 50 diverse restaurants cater to aficionados of fine exotic cuisine, while the ‘Fun Area,’ with its giant wheels, thrill rides and instant prizes, will ensure a true adrenaline rush. Above all, at the Global Village amphitheatre, winners of all the major DSF raffles will be chosen at 9pm.
With DSF everyone is a winner and rightly so. Fantastic deals, mouthwatering dishes, wholesome family fun, unforgettable entertainment events, breathtaking glimpses of world cultures and the tastes of global cuisines, you think of it and DSF has it. It is a world without boundaries, where cultures converge and civilisations meet.
reported by Khaleej Times Online
Labels: Dubai